When the market slows down and pressure builds, leadership has to make decisions nobody wants to make - cutting headcount, freezing budgets, cancelling the things that used to feel normal.
I have been through this more than once from the inside of a team, and I know how quickly the atmosphere changes - people start looking over their shoulders, sales teams feel it first, and everyone else tries to figure out whether it is even worth planning anything ahead.
And that is exactly when leadership ends up stuck between two things at once: the need to cut costs, and the need to hold on to the people who are still there, because without their loyalty and engagement there is no recovery when the market eventually turns.
A calm morning in the office with a warm breakfast gives people time and energy for the day ahead. A weekly team workout is a small reminder that health is an actual value, not just a slide in a company presentation. A borsch day or a fresh salad lunch shows that the company thinks about how people feel, not just what they produce.
None of this is a luxury or unnecessary spending - it is one of the more affordable ways to show the team that they are still thought about, even when budgets are tight, and these are the moments people remember far longer than any internal communications campaign.
Loyalty is built in the difficult moments, not the easy ones - and the companies that understand this will be the first ones ready to move when the market starts growing again.